Are you sure your website is compliant with the new updates of the legislation on Cookies?

 

From May 25th, 2018 and following clarifications dating back to May 2020, the rules about cookies have significantly changed and today over 90% of companies are at risk of heavy fines, that can reach up to 20 million euros or, if higher, up to 4% of the total annual turnover.

Enter your website address here, we will analyze it and within 2 working days we will contact you back to talk about the risks and opportunities related to the compliance of your corporate websites.


About us

A first free consultation service, without obligation, wiIl be offered by Mazars Italia S.p.A. and Bluefactor S.r.l..

bluefactor

Bluefactor is a creative agency for digital communication and integrated marketing. At Bluefactor we support our customers in end to end projects, helping them to express the singularity and values of their own brand on digital platforms in the most effective and engaging way.

We develop inbound marketing plans by dealing with the strategy and production of quality content to support effective positioning with the aim of improving the sales process.

4047-Mazars_Logo_2C_RGB

Mazars is an international, integrated and independent organization specializing in auditing, accounting, consulting (such as privacy, compliance regulations, information security, cybersecurity, and digital transformation services), tax and legal.

Mazars operates in 91 countries and territories and with the efforts of 40,400 professionals to follow the main international groups, SMEs, private investors and public bodies at every stage of their development.

Regulatory Changes

The decision of the Court of Justice of the European Union of October 1st, 2019 which applied for the first time the principles of the GDPR (General Data Protection Regulation) on the websites and guidelines of the European Data Protection Committee (EDPB) of May 2020 have clarified that the consent to the use of cookies cannot be considered valid if it does not respect certain requirements.

In particular, among other things, it is mandatory that:

  • the user's consent is not validly expressed through a pre-selected checkbox, or by just scrolling down despite being happening on many websites;
  • the web surfers must be able to granularly choose which cookies to accept and which not. Therefore, they must be able to choose, for example, whether to accept that preference cookies are collected from his web surfing but not the marketing ones, although the latter allow the setting up of targeted remarketing actions;
  • every website blocks the use of cookies before having collected specific consent for that type of cookies.


Today, more than 90% of websites, corporate level as well, are not fully compliant to the regulations, exposing companies to heavy fines, that can reach up to 20 million euros or to 4% of the total annual turnover.


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